Beauty Product Innovation and Development Strategist, Licensed Cosmetologist, and Educator.
CV
Professional Summary
Elise Burnett Boyd is a licensed cosmetologist, educator, and product innovation strategist with a diverse background in beauty. With expertise in trend analysis, consumer behavior, and product development, she excels at bridging creative vision and actionable strategy. Elise has built a 360-degree perspective on the industry through roles in retail management, education, and client services, enabling her to understand and address the unique needs of both brands and consumers. Passionate about inclusivity and innovation, she collaborates with forward-thinking beauty brands to create impactful, market-ready solutions that resonate with diverse audiences.
Skills
Product Ideation \ Market Research \ Product and Prototype Testing \ Brand Identity Development \ Consumer-Focused Strategies \ Content Creation \ Education and Training\ Brainstorming
Notable
Experiences
2022-Present
Beauty Product Innovation and Development Strategist, Freelance
Conduct market research and provide product feedback and strategic insights for beauty founders and brands. Develop educational content and strategies to enhance brand positioning, awareness, and consumer engagement. Assist in product ideation and foundational strategy for new beauty ventures.
2018- Present
Textura Curl Studio, Founder and CEO
Built and scaled a successful salon business, generating $12-15k in monthly revenue Developed innovative service models and personalized client experiences, resulting in high client retention rates. Manage all aspects of business operations, including marketing, client acquisition, and financial planning. Host in-person workshops and masterclasses to educate clients and fellow professionals.
April 2015-July 2017
Store Manager | Prestige, Ulta Beauty
Focused on strategic business analysis, sales trend examination and prediction, event planning and execution, and leading training sessions for associates. Supervised estheticians, cosmetologists, and other makeup artists while developing makeup looks to be executed by designers and artists in the Salon at Ulta. Achieved a 10% increase in sales YTD 2015 and 32% comp to LY 2015-2016. Maintained a 100% successful in-store event rate from 2015-2017.
June 2008-April 2015
Retail Sales & Customer Experience | Various Roles
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7+ years of experience in retail sales, beauty merchandising, and consumer engagement across major brands and independent retailers.
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Expertise in product education, customer experience, and sales strategy to drive revenue and brand loyalty.
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Trained and managed retail teams as a peer, associate manager, and store manager, enhancing product positioning and consumer engagement strategies.
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Developed a deep understanding of beauty retail trends, customer behavior, customer experience, and brand storytelling.
Education
2014
The University of Akron
BA- Sociology
2018
Brown Aveda Institute
Cosmetology
2026 (Expected)
Bowling Green State University
MBA w/Marketing Concentration
Interests
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Trend Analysis & Forecasting
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Inclusive Product Development
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Consumer Behavior Insights
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Brand Strategy & Innovation
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Ingredients & Product Formulation
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Education & Thought Leadership
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Collaborative Problem-Solving
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Empowering Consumers