Hi, I’m Elise – Let’s Build Something Beautiful Together

Welcome! I’m Elise Burnett Boyd, and I’m thrilled you’re here. If you’re a beauty founder, an emerging brand, or someone passionate about creating innovative, effective, and inclusive beauty products, you’re in the right place.

A Love for Beauty, Science, and Strategy

I’ve spent over 15 years in the beauty industry, starting as a hairstylist specializing in naturally curly hair and evolving into a consultant helping beauty brands build products that truly perform. My background in sociology, psychology, and retail cosmetics management gives me a unique lens—I don’t just see products, I see the people they’re meant for and the impact they can have.

Over the years, I’ve tested countless products behind the chair, worked directly with consumers to understand their needs, and developed a deep understanding of what makes a beauty brand stand out. I thrive on bridging the gap between what brands create and what consumers actually need.

What I Do

I work with beauty brands at every stage—whether you’re dreaming up your first product, refining your brand identity, or pivoting your positioning to better serve your audience. My expertise includes:

• Market Research & Trends Analysis – Understanding what’s happening now and what’s next.

• Brand Identity Development – Creating a brand that connects deeply with your audience.

• Brand Positioning Strategy – Finding your niche and owning it with confidence.

• Consumer Journey Mapping – Ensuring your products and messaging resonate with real people.

I’m here to help you build a brand that’s not only innovative and effective but also strategically positioned to thrive in the beauty industry.

Why This Matters to Me

I believe beauty is more than just aesthetics—it’s about function, performance, and purpose. Whether it's a shampoo that genuinely cleans without stripping, a gel that holds without flaking, or a moisturizer that truly hydrates, every product has a story to tell. My goal is to help brands craft that story in a way that feels authentic, impactful, and rooted in real consumer needs.

Let’s Connect

If you're a beauty brand founder looking for guidance, insight, and strategy to take your products to the next level, I’d love to collaborate. Reach out, explore my services, and let’s start building something that lasts.

Welcome to my corner of the beauty industry—I can’t wait to see what we create together.